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The Smallest Actions Can Transform Your Business

By: Marijean Jaggers | 12/12/2007

I'm reading a book called Selling the Invisible, recommended to me by a client. In it, the author writes about the Butterfly Effect, as a method of illustrating how even the smallest action, like the flutter of a butterfly's wings, can make a difference.

Today, I watched this short inspirational presentation about how good customer service begins with the experience, and creating memories. It's about how simple acts can transform a business and a culture.

If you're interested in transforming your business, take a few minutes to watch it.

Thanks to meteorologist Jim Jaggers (my uncle-in-law) for sending it and making a difference in my day.

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