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The Value of "Public" Appearances

By: Christi Dixon | 09/21/2007

I've had the pleasure of seeing several clients in person this week. Not just to discuss work, but to really find out what they love, what they're up to, what they do when stress hits. It hearkened back a few decades, when the phone and meetings were the only ways to be productive and build professional relationships.

It honestly made me think. Social media, while revolutionary, doesn't change your environment. You're at a computer or Blackberry. You can't hug an avatar. A pretty photo on Flickr seems flat against the sights and sounds of actually being there.

We, as an industry, need to go public. We need to spend dedicated time in our clients' businesses. We need to visit the sales floor, walk the halls, tour the plant, experience the new ride. For those marketing a widget; visit the suppliers, get to know the consumer in their environment, talk with the front-line folks who are making each piece. If you want to get to know the media, have lunch or grab a cup of coffee to share news.

Going "public" creates a learning experience for everybody involved.

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