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Viral Marketing Like 'Steroids' for Political Opinion
By: Susan Iskiwitch | 02/05/2008
On Monday, NPR's All Things Considered aired a piece about presidential candidates turning to viral and word-of-mouth marketing to build their reputations, much how large corporations do. And in many ways, opinions of the voting public are stronger than they ever were before.
The quotation on the All Things Considered Web site says it all. Political opinion that used to be formed at the water cooler is now being formed online. "And because of these [online] tools," said Andrew Rasiej, "whether it be YouTube, whether it be a blog post, whether it be just an e-mail message — they are in effect on steroids, and that is changing the nature and the control of politics away from top-down to bottom-up."
I suppose this isn't a surprise considering individuals are doing the same thing - how we present ourselves on Facebook or MySpace or a blog, for example, are outlets where our audience is able to judge us.
Listen and read more here.
Posted in Social Media, Digital Communications
Jennifer says:
Mon, February 11, 2008 at 12:48:pm
Dis you see today’s New York Times article, “Putting Candidates Under the Videoscope?” http://www.nytimes.com/2008/02/11/business/media/11video.html?_r=1&8dpc&oref=slogin.
In addition to the rise of the influence of the Web, the use of roaming, young reporters and the content they produce may explain the rise of the voice of youth in this campaign.
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