What We're Reading: Aug. 15-19
By: Jessica Hartman | 08/19/2011
This week's What We're Reading focuses on social media.
- An AdAge
article notes that ComScore started publishing data on YouTube's channel
partners earlier this week. Although the article is careful to note that
experiences with TV and YouTube are very different, the new data may be similar
to Nielsen ratings for TV.
- A Bloomberg Businessweek article, "Is
Google+ Starting to Get on Facebook's Nerves?", outlines Google+'s entry
into the social media world and the competition between Facebook and Google.
- Mediabistro.com posted an interesting and
amusing infographic breaking down stats of answers to questions like "Why did you
unfollow me?" and "Am I tweeting too much?"
- A Fast
Company article highlights five tips B2B business can follow to master
Google +. Among the tips are watching
what companies are doing in test accounts, keeping an eye on other small
businesses and hiring a consultant or agency to help manage your Google+
account.
Posted in Digital Communications, What We're Reading
