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Yahoo looks to "Mash" social networking realm

By: Justin Lopinot | 09/18/2007

Yahoo, always on the heel of faster-moving rivals, is about to launch a new social networking site. Mash, which is not the Mansion-Apartment-Shack-House game you used to play when you were a kid, is the newest entrant into the realm dominated by Facebook and MySpace.

For now, Mash is an invitation-only program in the testing stages, but expect it to launch soon. While Mash may never play up to the participation level of its rivals, it's another tool that will not only impact the communications industry, but the businesses for which we work. Users will have the ability to not just edit their own profiles, but to make edits to the profiles of friends. This will allow for an interesting, Wikipedia-esque approach to social networking.

Posted in Social Media, Digital Communications