Healthcare

Ranken Jordan – A Pediatric Specialty Hospital

Ranken Jordan asked Standing Partnership to develop a video that would help families and referral sources understand the unique care it provides for children – a challenging task in a region saturated with a variety of medical care options. The organization also wanted the video to inspire viewers to support the hospital through donations or volunteer time.

Standing Partnership recommended telling Ranken Jordan’s story through the eyes of the young patients, their families, donors and referring physicians who have seen the hospital’s work first-hand. To view the video, click: Through Their Eyes Video.

Outstanding Results

The gala event at which Ranken Jordan premiered the video raised more than $150,000, making it one of the organization’s most successful fundraisers to date. In the first five months after it was posted to Ranken Jordan’s Web site, the video was viewed by more than 450 unique visitors.

The video also won a MarCom Creative Gold Award and Silver Telly Award, both of which are international competitions that recognize outstanding achievement by marketing and communication professionals.