Industry

McCarthy Building Cos.

Due to the nature of its business-to-business projects, St. Louis-based McCarthy Building Cos. had limited opportunities to gain local broadcast and prominent feature coverage.

Standing Partnership recommended an awareness campaign to take advantage of McCarthy’s leadership role in the construction of the Academy Awards’ new home, the beautiful and technologically advanced Kodak Theatre in Hollywood. An eye-catching, Oscar-themed media package showcased “St. Louis’ connection to the Oscars,” and Standing Partnership delivered a successful media pitch featuring a popcorn bucket, “movie ticket” card with the story, Oscar statuette and movie-sized candy box in conjunction with the first Academy Awards broadcast from the new theater.

Outstanding Results

As a result of the creative Oscar-themed pitch, McCarthy secured excellent coverage on St. Louis' NBC, ABC, CBS and FOX affiliates, KLOU-FM, and in theSt. Louis Post-Dispatch and St. Louis Business Journal.