Sustainability Reporting: GRI G4 Guidelines Part 1

Anyone involved in sustainability reporting has been eagerly awaiting this week’s unveiling of the Global Reporting Initiative’s (GRI) G4 framework. The fourth generation of GRI’s Sustainability Reporting Guidelines will be introduced during the May 22-24 Global Conference on Sustainability and Reporting. > read more

Why I Drank the Reputation Management Kool-Aid

My degree is in journalism.  My emphasis was strategic communication. My favorite courses were in public relations. My title is marketing associate.

There’s a lot of words to describe the kind of work a firm like Standing Partnership does. But my favorite – and what we are proud to center our work around – is reputation management. > read more

Shared Value & The Racing Industry

As Michael Porter shared in his 2011 Harvard Business Review piece, responsible companies realize they can no longer operate at the detriment of customers or society. Instead, responsible companies identify existing industry problems, and unlock solutions through collaboration and innovative thinking. > read more

No One-and-Done Approach to Crisis Management

Since I last blogged about Anheuser-Busch (A-B)’s crisis management efforts in the wake of a legal dispute over claims they water down their beer, the brewer continues to protect its brand and corporate reputation through a new advertising campaign led by their brewmasters. > read more

Two Simple Words

I was catching up on my online reading one night earlier this week, browsing through Flipboard, when I came across a familiar name: Robert A. Eckert. The recently retired CEO of Mattel recently wrote this lovely column in the Harvard Business Review about “The Two Most Important Words” – thank and you. His point was to remind everyone – especially managers in the business world – how simple, yet critical, recognition and thanks can be. > read more

Diving into the World Water Crisis

How much water goes into products we use every day? Did you know it takes 38 gallons of water to produce a glass of wine, or 700 gallons to make a t-shirt? Or, that it takes 14 gallons of water to power one light bulb for one hour?  > read more

The Power and Importance of having a Vision

Jobs, water, food, energy, obesity, urbanization – What do these have in common? They are among the many challenges facing communities in the United States and around the globe. > read more

Bein’ Green – A Quick Lesson on Sustainability from Kermit the Frog

Kermit the Frog sang about the challenges of “bein’ green” during the first season of Sesame Street. While his concerns are mostly about the actual color, he does bring up a common concern when approaching sustainability. As a whole, “bein’ green” can seem overwhelming and challenging (queue music).

> read more