Google Plus for Business

By: Ashlyn Brewer

As reputation management and strategic communications professionals, it is vital for us to consider the implications of Google Plus for business. Businesses around the world are evaluating how their SEO and social media strategies need to change as the world's biggest search engine dives head first in the social media game. The other question to consider is if those social media strategies need to change at all.

As more social media platforms gain greater traction with audiences, businesses need to evaluate where they need to be and the right place to spend their resources in the rapidly changing social media landscape.

So, when we think about Google Plus for business, there are three key questions companies and their strategic communicators must ask:

1. What is Google Plus?

2. Who should use Google Plus?

3. What does the future hold for Google Plus?

Understanding Google Plus is vital to weaving it into our corporate digital communications strategies.

So, in Standing Partnership's Google Plus for Business video series, Nick Sargent and Ashlyn Brewer, digital communications specialists, set out to answer these questions. You'll note that the answers to these questions aren't black and white.   As the social media space evolves digital communication strategies will become increasingly customized for companies. There's no one-size-fits-all solution for social media business.

Every business seriously considering investing in social media and Google Plus should build a solid understanding of what the network can and cannot do.

Whether it's Google Plus, Twitter, Facebook, Pinterest or any flavor of the moment social network, social media plans and programs only work if you build them from a strategic level and integrate them with your overall marketing strategy. Evaluating tools like Google Plus is important, but they're only valuable as part of an overarching corporate social media strategy.

Watch the videos below to build your understanding of the implications of Google Plus for business:

Part One: What is Google Plus?

Part Two: Who should use Google Plus?

Part Three: What does the future hold for Google Plus?

Please ask us your questions about Google Plus for business below or let us know what you think about our Google Plus series.