Public distrust of corporations, along with increased regulation and demand for transparency, has heightened the need for organizations to invest in corporate reputation management and changed the role and expectation of senior leaders.
Increasingly, top business leaders understand the importance of corporate reputation. For the second year in a row, reputational risk ranked as the No. 1 concern (other than financial risk) by boards of directors, according to a 2012 study conducted by EisnerAmper.
Most organizations unfortunately continue to struggle with identifying reputational risks and developing multiple stakeholder strategies to address them.
Standing Partnership fills that gap by designing comprehensive, strategic corporate reputation management programs that identify and mitigate reputational risks before they elevate to a crisis.
Our approach to managing corporate reputation starts by working with the board of directors, CEO and senior leadership to understand – or help define – the vision, mission, values and strategy of the organization, which underscores the organization’s strategic direction. Three keys areas in an organization must be aligned to build stakeholder trust and a positive reputation: operations, social impact, and financial stability.
We use a proprietary Communicating For ActionSM methodology to analyze the gaps between how an organization sees itself, how it wants to be seen and how it is perceived by its key stakeholders. We then work with our clients to design a program that manages their corporate reputation to close the gaps. Our four-phase process for developing a strategic reputation management plan includes: listening and discovery, strategy/planning, execution, and measurement.